The Account Tree, or Tree View, where you choose which account, campaign or ad group you want to work in.Ĥ. The Toolbar, where you can open or add an account, download recent changes, check or post changes or view account stats.Ģ. The new navigation layout above features:ġ. When creating a new campaign of these types, Editor automatically fills the CPA bid with the recommended value if available, and also shows it in the bid strategy editing dialog.The new AdWords interface has a clean, fresh layout with reorganized navigation options and a streamlined data view. Target CPA recommendations for Display, VAC, Discoveryįor some accounts, Google may provide Target CPA bid recommendations for new Display, Video Action (also known as “Video - Drive conversions”), and Discovery campaigns. For new groups, you can choose whether the ad group should use grouped targeting, or the older audience segments. It’s recommended that you remove any of these types of criteria.įor ad groups using new types of audience targeting, such as “Audience (grouped)” targeting, you can choose which grouped audience to target. Google Ads Editor adds alerts to active ad groups in running Video-Drive Conversions campaigns that contain any active keywords, topics, placements, mobile apps, mobile app categories, YouTube videos, YouTube channels or video lineups. Updates to content targeting in Video Action campaigns Note: These alerts are limited to new ad groups in order to prevent duplication with "Upgrade keywords to broad match," a recommendation that Editor also supports. Google Ads Editor now supports the Ad strength indicator for Discovery and Discovery Carousel ads. Several recommendation types now show in the "Examples of top signals" section in the edit pane. For help here, see this help thread.Ĭonversion signals for certain recommendations Once you complete sign-in in the browser, Google Ads Editor proceeds automatically. The sign-in process no longer requires copying and pasting a token from your browser into Google Ads Editor. Google Ads Editor now supports the following recommendation types: Support for more more recommendation types When you apply the "Upgrade your existing keywords to broad match" recommendation in Google Ads Editor, it now updates Exact keywords, in addition to Phrase a Broad Match Modifier (BMM). "Upgrade match type" recommendation for exact keyword Increase (absolute difference between current and estimated).Estimated (predicted with recommendation applied).Only deleted, paused/unpaused, and labels can be changed).įor Recommendations, you can now choose up to four ways to display stats (for example, weekly impressions, weekly clicks): Additionally, no new ad groups can be created under this campaign type (however existing ones can still be edited), and ads for this campaign type can’t be created or edited. ![]() Google Ads Editor now fully supports asset-based app extensions, also known as "App extensions (upgraded)”.Ĭreation of Display-Gmail campaigns is no longer supported (although existing ones can still be edited). Google Ads Editor now fully supports asset-based hotel callout extensions, also known as "Hotel callout extensions (upgraded)”. ![]() Support for asset-based hotel callout extensions Google Ads Editor now fully supports asset-based price extensions, also known as "Price extensions (upgraded)”. Google Ads Editor now fully supports asset-based call extensions, also known as "Call extensions (upgraded)”. Learn more about applying recommendations automatically in Google Ads Here is the new overview page that show you a summary of your account performance and actionable insights:Ī new view has been created in Google Ads Editor, “Overview", which is similar to the Overview page in the online Google Ads Editor interface.Īuto-apply, a new view under Recommendations, allows you to enable or disable automatic application of certain recommendation types. This version has a new overview page, support for additional ad extensions, recommendations for display modes, upgraded match type support, a new sign in process and so much more. Google has released version 1.8 of Google Ads Editor.
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